How can you leverage LinkedIn events for your next conference or webinar?

The LinkedIn event page is a great tool to help you reach your attendees and viewers, especially if you’re trying to host events virtually. Event pages allow you to create a public or private event, invite your connections, see who is attending, and update attendees directly on the page. They are quick to set up and help you get information about your event much easier than an email.

On the left side of your LinkedIn homepage, under the section with your name and profile, there is an “Events” section. Here you can access all the events you have organized or attended and there is a plus sign that allows you to create a new event. Click on the plus sign and a box will appear asking for the details of the event. You can add a background image, profile photo, event name, date, and time. Additionally, there is a description box and a place where you can add speakers for all to see. It is important that you provide as much detailed information as possible when planning your event, so you can increase the rate of participation in your events.


Be sure to review the settings carefully. There are certain settings that cannot be changed after the event has started, it is very important to pay attention to them. Visibility is one of the most important settings on the page. If you choose to make your event public, anyone on LinkedIn can see the event and join if they want to. Public events have a LinkedIn-created registration form option that makes it easy for users to sign up. On the other hand, if you make the event private, only people you invite or have the link can attend. Anyone who isn’t directly invited by you or has a link should ask for permission. If your event is private, you can let your contacts invite their connections.

The final setting allows you to enter a recording or broadcast link for your attendees. Once the event page is filled you will be prompted to post about your event, but if it is a private event you can skip this step.

Managing the event:

Once the page is created, you’ll have management mechanisms that include inviting your connections, editing the event, and even posting. When inviting links to your event, you will have an unlimited number of invitations you can send. You will have the option to edit, delete or cancel in the upper right corner of the page to manage your activity. When your connections are invited, you will be able to see who accepted the invitation. As you lead the event, you’ll be able to post updates, present materials, and share content with the group directly on the event page.